About CatsOnly
We didn’t adapt a model.
We
built a new one.
CatsOnly exists because the standard of care that Cats receive has never been built around who Cats actually are. We are changing that.
Nearly 46 million U.S. households share their homes with cats, the most common pet in the country. And yet veterinary care, from how clinics are built to how visits are run, has been designed almost entirely around dogs.
The result: Cats who arrive already overwhelmed, get handled in ways that don’t suit them, and go home more distrustful of care than before. Cat Parents feel it too, and dread the visit just as much. CatsOnly was founded to build something different from the ground up: a complete care system, grounded in feline behavioral science and designed to strengthen the bond between Cats and the people who love them.
“We center the Cat in everything we do and design care and experience around the Cat and Cat Parent bond. We act with intention so every visit feels safe, kind, and clinically excellent.”
The CatsOnly Mission
Our Principles
How we behave, every conversation, every Cat.
Trust & Transparency
We build lasting relationships through honesty, reliability, and open communication. Hard conversations are welcome. Every Cat Parent, every Cat, and every team member feels seen, valued, and supported.
Serving the Bond
We create a welcoming, comfortable, and compassionate environment, ensuring every experience feels personal and extraordinary.
Intentionality
We act with purpose and thoughtful consideration, always seeking meaningful innovation. Every decision is guided by one question: will this make things better for the Cat and their family?
Permission to Play
We cultivate creativity, joy, and authenticity in the workplace. Here, it’s safe to take risks, explore passions, and bring our whole selves to the mission.
Inspirational Growth
We’re building a practice meant to endure well beyond our first location. Every choice is guided by one question: will this make feline care better, for our patients and for the profession as a whole?
Newsletter
Get updates from CatsOnly. Know when we open near you.
We will let you know when new locations open, when appointments become available, and when there is news worth passing along. Your email is all we need. A mobile number is optional.
Join Our Mailing List
Advisory Board
Backed by the voices who are redefining feline medicine.
Our advisory board brings the deepest expertise in feline clinical medicine, behavioral science, and veterinary nursing.
Dr. Margie Scherk
DVM, DABVP (Feline)
Past president of FelineVMA. Internationally recognized feline medicine specialist. Board-certified, ABVP Feline Practice. Spent her career advancing evidence-based feline care worldwide.
Dr. Amie Goodrich
DVM
Dedicated feline medicine specialist and advocate for advancing species-specific veterinary care. Her clinical expertise elevates the standard of care Cats receive.
Dr. Joshua Stern
DVM, PhD, DACVIM (Cardiology)
Internationally recognized researcher in feline heart disease (HCM) genetics and screening. DVM, PhD. Guides CatsOnly’s cardiac screening protocols.
Mikel Delgado
PhD, CAAB, CCBC
Certified Applied Animal Behaviorist and Certified Cat Behavior Consultant. PhD, UC Berkeley. Co-author of Total Cat Mojo. Senior Research Scientist at Purdue.
Ellen Carozza
LVT, VTS (CP-Feline)
One of the world’s few VTS-certified feline practice technicians. SUNY Delhi 1996. Founder, Chris Griffey Memorial Feline Foundation.
Our Standard
Every Cat deserves a team this dedicated.
Certifications & Standards
Our certifications are the floor, not the ceiling.
Every CatsOnly location holds industry-leading certifications. We then exceed them through our own standards for what we call Biobehavioral Care.
Biobehavioral Care Standards
Our own standard for care, built on how Cats actually experience stress, fear, and medical visits, biologically and behaviorally. It goes beyond any existing certification in the profession.
Cat Friendly Practice® Gold
FelineVMA’s highest tier of recognition for practices that have specifically designed their environment, protocols, and team training to reduce feline stress throughout every visit.
Fear Free Certified Veterinary Practice
Every team member trained in reducing fear, anxiety, and stress in veterinary patients. An industry standard for emotional wellbeing, and our baseline, not our differentiator.
CAETA Certified
Every CatsOnly location holds CAETA certification, ensuring the highest standard of compassionate, evidence-based end-of-life care for every patient.
Leadership Team
The people building this.
A team of experienced veterinary, healthcare, operations, and experience leaders united by a shared conviction that Cats deserve better care, and that building it is how you change an industry.
Craig Wallace
Chief Executive Officer
Founder and CEO. Decades of experience in animal health, veterinary industry strategy, and executive leadership. Built CatsOnly to close the systemic gap in species-specific feline care. Cat Parent to Diamond.
Dr. Jason Epstein
Chief Veterinary Officer
Founder and CVO. DVM, University of Georgia 2012. Deep expertise in feline dentistry, palliative medicine, and the doctor–client–patient bond. Clinical architect of CatsOnly’s Biobehavioral Care Standards.
Scott Maloney
Chief Operating Officer
Founder and COO. Operational strategy and systems thinking across multi-site veterinary operations and experience design. Ensures what CatsOnly promises is exactly what Cat Parents experience every visit.
Kristin Wuhrman
Chief Marketing Officer
Founder and CMO. Certified Cat Behavior Consultant (CCBC). Feline health industry leader, innovator, and category builder with deep expertise in feline behavior and Cat Parent psychology. Experience architect of the CatsOnly Care Journey™. Cat Parent to Ruthie, Lulu, and Chuck.
Alex Emerson
Sr. Manager, Operations
Founder and Sr. Manager or Operations. Oversees CatsOnly’s operational architecture, ensuring workflows and systems translate the Care Journey from philosophy into daily practice at every location. Cat Parent to Beecher.
Courtney Schauer
community marketing Manager
Leads CatsOnly’s Denver community presence, building the partnerships, social storytelling, and local engagement that connect CatsOnly with Cat Parents across the city. Cat Parent to Gouda.
Georgia Gallone
Growth Marketing Manager
Leads CatsOnly’s growth marketing, shaping the digital experiences and journeys that help Cat Parents discover CatsOnly, connect with our care, and stay engaged. Cat Parent to Juno.
Come see what a CatsOnly hospital looks like.
Cat Parent Hours run Saturdays and Sundays from 11 AM to 4 PM, no appointment needed, humans only.
